Sr. Shopper Marketing Manager - Convenience Retail

  • Company: Coca-Cola
  • Location: Atlanta, Georgia
  • Posted: May 04, 2017
  • Reference ID: 40227
The Senior Shopper Marketing Manager provides Shopper Marketing SME support for key customer in our Convenience Retail channel, Speedway, ampm, Stripes/Sunoco, Chevron

Primary responsibilities include:
  • Building strategic relationships with key marketing and merchant personnel
  • Leading Collaborative Business Planning Growth Shopper Strategies
  • Forward Planning for Company's Primary Engagement Center with Customers - KO Lab & Shopper Experience Innovation Center
  • Advancing Coca-Cola Company Contoured Solutions in collaboration with our customer
  • Advancing key shopper marketing platforms and capabilities supporting the growth strategies- e.g., messaging, in-store media
  • Creating compelling Path to Purchase plans (pre - digital, shop - merchandising materials and post - social) to support the designated platforms
  • Leveraging meaningful shopper marketing budgets to ensure positive return on investment for the customer and TCCC
  • Leveraging meaningful value added media and bottler resources to support our path to purchase plans driving a positive ROI for all
  • Advances key shopper marketing capabilities
  • Provides Shopper Marketing SME support for top customer engagements
  • Advances key shopper marketing capabilities - e.g., messaging, in-store media (being in touch with emerging marketing techniques and tools like online coupons
  • Cultivates internal and external relationships to enhance shopper marketing capability across Coca-Cola system
  • Serves as resources for Shopper Marketing Lead in advancing Shopper Marketing Capabilities
  • Stewards internal cross-channel learning/opportunities and operating routines - internal best practices, external best practices/speakers
  • Collaborative Business Planning
  • Leads growth shopper strategies
  • Leverages insights to determine shopper strategies
  • Aligns on key shopper marketing platforms and initiatives
  • Sells key initiatives and responsible for activating shopper P2P

Performance Enablement
  • Organizational effectiveness - lead sessions with team to enhance effectiveness and employee engagement on on-going basis
  • Employee engagement - seek out opportunities to enhance employee engagement

Education: Bachelor's degree required; MBA or other graduate degree preferred

  • 5 years' experience in the consumer goods/beverages industry required; 7 years preferred
  • People leadership/management - specifically, experience leading leaders of others (leading org w deep functional expertise)
  • Leadership across multiple customers
  • Experience in Developing Shopper Marketing Strategies and Plans
  • Planning experience; strategic thinking (forward-looking vision and anticipating of future needs)
  • Proven track record for delivering sustainable results
  • Collaborating with brand/category teams and other key internal/external stakeholders; effective in influencing wide variety of stakeholders, particularly in situations where Commercial leadership may have accountability for doing the work but may not have control over all decisions impacting the work
  • Effectively communicates & builds relationships at all organizational levels
  • Strong change management capabilities
  • Propensity for creative problem-solving and opportunity identification (to improve service to rest of business/customer engagement)

  • Extensive Marketing and Sales Experience (particularly in area of Shopper Marketing)
  • Customer/Sales management experience
  • Brand management experience
  • Experience building and monitoring annual business plans
  • Shopper insights, category management and shopper marketing experience
  • Demonstrated reputation for customer engagement with ability to drive mutual business results
  • Experience/comfort establishing external relationships - e.g., w other CPG companies

Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants, employees, and contractors of the company. The scope of this inquiry may cover such elements as education, employment history, a criminal history check, reference checks, and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards.

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands, many of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, vitaminwater and Powerade. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information, visit Coca-Cola Journey at

If relocation costs are not provided for this job, by submitting their profile and resume, candidates understand and acknowledge that The Coca-Cola Company will not provide relocation assistance or support and that relocation will be entirely the responsibility of the candidate.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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