User Generated Content Product Manager

  • Company: Capital One
  • Location: Vienna, Virginia
  • Posted: November 17, 2016
  • Reference ID: R14503
Towers Crescent (12066), United States of America, Vienna, Virginia

User Generated Content Product Manager

Capital One is a fast-growing organization, a top 10 bank and one of the top brands in the United States. Our recent bold moves in social media and mobile marketing have caught widespread media and industry attention -- we’ve not only been named a “Social Media Superstar” by FORTUNE magazine but also one of the “100 Best Companies to Work For”.

We are looking for a Digital Product Manager who will be accountable for leading product strategy, management and optimization of Capital One’s UGC (User Generated Content) products that focus on account acquisitions and digital self-help through the product development life cycle.  As a digital product manager at Capital One, you will employ a customer-centric approach and lead a cross-discipline (product-tech-design) team through the development of new features and functions of the UGC products.  The successful candidate will be able to leverage user and market research, industry best practices and design thinking methodologies to inform the UCG product roadmaps. The candidate should be exceptionally imaginative, collaborative, and truly excited about translating customer needs into user-generated experiences. He/she will also be able to demonstrate success by using both quantitative and qualitative measurement methods. You will have the rare opportunity to lead a digital product at the enterprise level and partner with line of business partners to identify how user generated content can support product and account acquisition initiatives and goals.  The ideal candidate is resourceful, analytical, self-motivating and has great attention to detail. The candidate will be responsible for communicating within the cross-functional team and on behalf of the team to stakeholders and executives.

Duties and Responsibilities:

  • Contribute to strategy and goal development for UGC
  • Lead efforts with tech/dev resources to deliver product enhancements leveraging Agile methodology in pod environment
  • Manager vendor relationship(s) and identify new vendor opportunities that grow the product
  • Looks for cross-product learnings and opportunities for collaboration, integrate product into new business and use cases.  Takes idea and is able to articulate business case
  • Have visibility into goals and roadmaps of other relevant pods
  • Influences insight development and measurement frameworks and key performance indicators (KPIs), leads KPI development and meetings.
  • Able to deliver intent independently and own end-to-end process from intent creation to delivery
  • Keeps informed of latest innovations to develop new tests for product(s)
  • Create product roadmap to support goals, determine priority, sequence of enhancements and recommend go-live plan
  • The ideal candidate will possess: 
  • Ability to work independently with directional guidance from leadership
  • An ability to meet commitments, build consensus, negotiate resolutions, and garner respect from other teams
  • Experience with agile product management
  • Excellent presentation skills, comfortable presenting to senior leadership
  • Able to sell the value proposition of UGC to Business and Tech
  • Strong attention to detail, combined with ability to see and explain the big picture
  • Ability to deal with ambiguity, change, and shifting priorities
  • Ability to manage and prioritize multiple projects simultaneously
  • Ability to deliver intent independently and own end-to-end process from intent creation to delivery

Basic Qualifications:

- Bachelor’s Degree or military experience

- At least 3 years of experience in digital product management      

Preferred Qualifications:
- Master's Degree in Business or a Masters Degree in Marketing or a Masters Degree in Business Administration (MBA)

- Bachelor’s Degree in Computer Science or Engineering
-At least 3 years within social strategy

-At least 3 years within digital marketing

-At least 2 years in a Community Manager role

-Familiarity with digital analytics tools such as Google Analytics or Adobe Analytics

- Consumer Facing Product Management experience

-Familiar with website testing tools Optimizely or Adobe Test & Target

- 3-5 years of experience translating business strategy and analysis into consumer facing digital products

- 2-4 years of experience in Agile product management

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

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