Vice President, Consumer Digital Products
New York , New York
October 22, 2017

New York Life Insurance Company (“New York Life” or “the company”) is the largest mutual life insurance company in the United States*. Founded in 1845, New York Life is headquartered in New York City, maintains offices in all fifty states, and owns Seguros Monterrey New York Life in Mexico.


New York Life is one of the most financially strong and highly capitalized insurers in the business. The company reported 2016 operating earnings of $1.954 billion. Total assets under management at year end 2016, with affiliates, totaled $538 billion.  As of year-end 2016, New York Life’s surplus was $23.336 billion**.  New York Life holds the highest possible financial strength ratings currently awarded to any life insurer from all four of the major ratings agencies: A.M. Best, A++; Fitch AAA; Moody’s Aaa; Standard & Poor’s AA+. (Source: Individual Third Party Ratings Report as of 8/17/16).


Financial strength, integrity and humanity—the values upon which New York Life was founded—have guided the company’s decisions and actions for over 170 years.


The VP, Consumer Digital Properties (VP, CDP) is responsible for providing an integrated, focused and engaging online experience for NY Life’s prospects and public audiences, driving revenue via enhancements leading to high volume, quality engagement and conversion. A critically important role, the VP, Consumer Digital Properties will be responsible for designing, building, and optimizing NY Life’s digital front door; establishing a truly cross-channel prospect experience and supporting our corporate positioning.  To build a best-in-class digital competency at NY Life, the VP, Consumer Digital Properties must be able to move from strategy development through to hands-on delivery. Owning key components of end-to-end digital engagement, this role must be able to influence and lead resources not directly under their control; working seamlessly across the organization including business units, marketing, executive management and technology teams. Through a high level of emotional intelligence, the VP, CDP will focus on building relationships to facilitate and drive alignment. He/she will be a charismatic, energetic, and diplomatic leader with the interpersonal skills and intellect needed to drive value for NY Life’s customers.

 Specific responsibilities for this role include:

  • Define and deliver a cohesive, client-focused online prospect experience and engagement strategy across web and mobile properties.
  • Develop a roadmap for capability enhancements for including prospect, job-seeker and applicant journeys; Partner with content strategy and publishing to establish content priorities for supporting the digital destination
  • Partner with Marketing Technology to create a scalable technology ecosystem to deliver on goals for connected, personalized customer experiences and establish means for rapid test-and-learn iteration
  • Collaborate across marketing to create engagement destinations aligned to demand generating campaigns
  • Execute on a strategy to grow the ecommerce capabilities supporting the distribution-led business
  • Work cross-functionally and cross- culturally to identify company goals, objectives and benchmarks for digital conversions and consumer advocacy
  • Regularly measure, optimize and report out on key prospect conversion efforts to demonstrate material contribution to business goals
  • Establish learning agenda and collaborate with Marketing Analytics and Research to provide quantitative and qualitative means to assess the direction and success of digital experience efforts
  • Contribute to the growth and profitability of the company by ensuring high customer satisfaction rates, creating repeat engagement, and high quality conversion
  • Act as an interface between internal organizations to clearly define business requirements for digital channels and manage the delivery of enhancements and optimizations in line with the roadmap through agile development processes
  • Direct vendor, internal and external resources in the strategy, design, development and overall platform management for digital channels
  • Make recommendations as needed of new potential partners to improve digital quality or efficiency
  • Provide guidance and QA for utilization of multi-tenant digital platforms by non-core businesses


  • 10-15 years relevant work experience in the digital domain, with strong emphasis in customer experience solutions and platforms; Adobe Marketing Cloud experience strongly preferred
  • A strong track record of success in progressively increasing levels of executive responsibility with proven results required.
  • Previous experience leading functions of similar scope and operational complexity is required. Prefer experience with digital experience and/or overall customer experience.
  • Demonstrated customer-centricity with a strong bias toward action.
  • Ability to operate at both a strategic and operational level.
  • Commercially aware and astute, able to spot and develop opportunities to grow revenue across multiple areas.
  • A strong understanding of multi-channel delivery.
  • Ability to communicate, manage and report on critical performance metrics on a regular basis
  • Proven success influencing and working effectively across marketing and company functional groups.
  • MBA or certifications in digital marketing technologies a strong plus
  • Strong presentation and communication skills






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*Based on revenue as reported by “Fortune 500, ranked within Industries, Insurance: Life, Health (Mutual),” Fortune Magazine, June 17, 2016.  See  for methodology.

**Total surplus, which includes the Asset Valuation Reserve, is one of the key indicators of the company’s long-term financial strength and stability and is presented on a consolidated basis of the company.


1. Operating earnings is the key measure use by management to track Company’s profitability from ongoing operations and underlying profitability of the business. This indicator is based on generally accepted accounting principles in the US (GAAP), with certain adjustments Company believes to be appropriate as a measurement approach (non GAAP), primarily the removal of gains or losses on investments and related adjustments.


2. Assets under management represent Consolidated Domestic and International insurance Company Statutory assets (cash and invested assets and separate account assets) and third party assets principally managed by New York Life Investment management Holdings LLC, a wholly owned subsidiary of New York Life Insurance Company.

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