“At MetLife, we’re leading the global transformation of an industry we’ve long defined. United in purpose, diverse in perspective, we’re dedicated to making a difference in the lives of our customers.”
MetLife, through its subsidiaries and affiliates, is a global provider of life insurance, annuities, employee benefits and asset management with operations in nearly 50 countries and leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. With a proven track record of financial strength and delivering on promises since 1868, the company prides itself on helping people plan for their future by protecting what matters most – their families and their achievements.
With 2014 total operating income of ~$70 billion, MetLife is ranked #42 on the Fortune 500 list and #69 on the Forbes Global 2000 list of the world’s largest public companies. Globally, the company has ~65,000 employees serving approximately 100 million customers, individuals, and businesses, including 90 of the FORTUNE 100. MetLife is also one of the largest institutional investors in the US with more than $450 billion in managed assets. FORTUNE Magazine’s World’s Most Admired Company survey recently named MetLife #1 in the Life and Health Insurance industry.
MetLife is an ambitious company with the scale, scope and talent to lead the transformation of the insurance and employee benefits industry, driving world class standards of performance around the globe. Launched in 2012 by MetLife Chairman and CEO, Steven Kandarian, the company’s enterprise strategy is based on four cornerstones: Refocus the U.S. Business, Grow Emerging Markets, Build a Global Employee Benefits Business and Drive Towards Customer Centricity and a Global Brand. Concrete actions are well underway in each of these strategic focus areas, including moving to a horizontally-integrated global operating model to help drive greater leverage of technology and operations and the more consistent application of functional priorities across global markets.
As One MetLife, the company has defined common values shared across the enterprise: Put Customers First, Be the Best, Make Things Easier, and Succeed Together. These values guide how employees operate every day and are reflected in the company’s commitment to creating a world-class organization which places a high value on motivational leadership, engaged talent, and customer focus. For more information on working at MetLife, please visit MetLife Careers.
Global Brand & Marketing
Marketing sits at the heart of MetLife’s new enterprise strategy. As such, the role of marketing needs to evolve from having been an effective support function to an inspired, dynamic force and one that will drive strategic consumer-led growth. Specifically this means:
The MetLife brand is iconic with a rich history and role in society that has enabled human prosperity for over 147 years. The company has significant marketing resources and possesses one of the most well-recognized and respected brands in financial services. Some of its existing assets include MetLife Stadium, the home stadium for the New York Jets and New York Giants, which hosted the 2014 Super Bowl as well as the iconic blimp marketing program. The question is: what should the company’s big platforms be to leverage global scale?
The mandate is to lead a marketing transformation building off an already strong base. There is a need to create clear marketing strategies and capabilities based on customer insights and segmentation. There is a huge opportunity to improve customer experience through better design and integration of products, channels and touch points – both online and offline. Below the line marketing activities that are based on addressing specific customer needs have been less well developed. There is also a burgeoning opportunity to bring MetLife’s portfolio of product offerings to a new consumer universe through digital and social media, supporting the business model shifts in direct to consumer sales support.
The Global Brand & Marketing organization is led by Esther Lee, EVP & Global CMO. Esther joined MetLife in January 2015. She is new to financial services, which speaks to the desire of the company to bring in new thinking to drive to best in class overall (not just for financial services). She held senior marketing leadership roles at AT&T and The Coca-Cola Company as well as with advertising agencies.
The US Business
In the U.S., MetLife provides a variety of insurance and financial services products, including life, dental, disability, property & casualty, guaranteed interest, stable value and annuities, through the workplace, institutions as well as Direct To Consumer (DTC).
The US is a ~$50 billion revenue business unit. It is comprised of these segments:
The US Marketing organization is led by Hugh Dineen, SVP & US CMO. Hugh joined MetLife in November 2015. He is also new to financial services, which again reinforces the desire of the company to bring in new thinking to drive to best in class marketing and leadership overall (not just for financial services). Hugh held senior marketing / commercial leadership roles at Avon Products, Johnson & Johnson and Procter & Gamble.
Historically MetLife US marketing has been largely decentralized with each of the MetLife US Business Units driving individual business specific marketing strategies to deliver the Business Unit financial goal. Overall focus on the MetLife Masterbrand has been largely disaggregated and transactional. With the creation of the US Chief Marketing Officer role, the ambition is to revitalize the iconic MetLife brand and centralize / refocus key US marketing strategies to have significantly stronger and more sustainable impact.
NY, NY (occasional travel to key business locations, i.e., Charlotte, NC).
VICE PRESIDENT, HEAD OF US MARKETING SCIENCE
The Marketing department’s goal is to transform MetLife into a beloved brand, on a global and world class scale; one that is “bought” rather than “sold”. To do this effectively, a philosophy and practice of “customer-first” in everything the company does must be at center of the company’s thinking. To that end, the highly strategic US Vice President, Science of Marketing leadership role has been created to help deepen the company’s customer relationships and impact the company’s business strategy, with customer-led product and solutions, distribution, marketing execution and investment priorities as to how to best leverage the brand.
The US Vice President, Science of Marketing is responsible for oversight of insights and research, segmentation, reporting, analytics, marketing metrics, campaign measurements and marketing ROI measurement activities for the company on a regional basis. The VP, US Science of Marketing will lead the US Science of Marketing team, and work closely with lines of business and functional marketing leaders across the company to develop key actionable insights relevant to marketing the brand.
This individual sits on the US Marketing Leadership Team and reports to the US Chief Marketing Officer, Hugh Dineen with a functional dotted line to the Global SVP of Marketing Science, Carlos Fonseca.
Reports to: Hugh Dineen, SVP & Chief Marketing Officer for the US
Direct Reports: Approximately 6 Directs and 6 In-directs.
Other Key Stakeholders: Global CMO, US CMO, Head of the Americas, US Business Unit Heads, Global Head of Customer Experience, Global Head of Brand Strategy and Global Head of Integrated Marketing, Heads of Marketing for US Business Units, Head of US MetLife Masterbrand, Head of Marketing Strategy, Corporate Strategy, External Consultant Partners.
Business Knowledge / Technical Skills:
A Marketing Research senior leader, with a strong record of success and increasing responsibility leading unearthing the insights behind marketing driven business growth. Ideally with both Consumer Packaged Goods and Financial Industry / Credit Card experience (both not required but desired)
MetLife is proud to be an equal opportunity/affirmative action employer. We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. It is the policy of MetLife to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information or any other basis protected by law.
MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.
MetLife maintains a drug-free workplace.
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