At Exelon, we've got a place for you!
Join the nation's leading competitive energy provider, with one of the largest electricity generation portfolios and retail customer bases in the country. You will be part of a family of companies that strives for the highest standards of power generation, competitive energy sales, and energy delivery. Our team of outstanding professionals is focused on performance, thought leadership, innovation, and the power of ideas that come from a diverse and inclusive workforce.
Exelon will provide you the tools and resources you need to design, build and enhance a successful career. We are also dedicated to motivating the success of our employees through competitive base salary, incentives, and health and retirement benefits.
Join Exelon and share your passion at a forward-thinking Fortune 100 company. Establish yourself in a place where you can truly shine and create a brighter, more sustainable tomorrow. Energize your career at Exelon!
PRIMARY PURPOSE OF POSITION:
This job is responsible for executing a clearly defined digital strategy in line with corporate communications, marketing and customer support initiatives. This position is responsible for evaluating, planning, organizing, managing, and contributing to all digital channels, including www.ComEd.com, ComEd mobile app, and SMS/text program, in an effort to achieve corporate objectives while ensuring a consistent message and strengthening the company’s position in the online community. This position also performs day-to-day activities including content updates, site maintenance, and triaging and troubleshooting of issues affecting all company-related internet and mobile sites consistent with the centralized management of all electronic communications and standards. This position uses content management, portal software, and Adobe Creative Suite to manage and deploy the sites it operates. This job independently works with clients and vendors to enhance internal and external communications to meet business goals and improve company’s image and profitability.
Position may be required to work extended hours, including 24 x 7 coverage during storms or other energy delivery emergencies.
PRIMARY DUTIES AND ACCOUNTABILITIES
Manages and executes all aspects of website and mobile app support, development and maintenance, including:
•Develops and edits content for digital properties.
•Provides ongoing guidance to partner organizations (customer service, human resources, etc.) on how to use digital sites in support of daily operations and customer-focused campaigns.
•Stays current with all digital and social media industry developments and best practices.
•Manages digital campaigns and promotions against defined success metrics.
•Creates, edits, manages and posts online content.
•Adheres to the company digital user experience standards and guidelines – including usability, graphic design, branding, information architecture, navigation, content and functionality.
•Apply best practice principles of usability, graphic design, online customer self-service, communications, and marketing.
•Apply understanding of customer needs, business/functional requirements, company Web standards and guidelines and IT (internal and external) capabilities in the design and development and/or implementation of Web technologies (social media applications, application widgets, etc.).
•Creates new site / service development, including assisting with requirements gathering, creating functional site prototypes, and testing.
•Collaborate with all business areas and other team members to produce compelling and clear web content.
•Post multimedia files to the web. Process, compress, and caption files for the company’s online archives.
•Monitor and respond to customer inquiries received via the web.
•Frequently reviews customer feedback to enhance customer channels.
Provide statistical information to ensure the most effective utilization of personnel, equipment and/or materials for business operations.
Perform triaging and troubleshooting of issues on the company web and mobile channels. This will include working closely with IT, vendors, and additional internal business units to resolve technical issues as well as leading post-issue diagnostics.
Monitor and coordinate activities to support operational performance management - maintain ongoing communication and report daily analytics and results. Maintain quality control and review at all stages of website production with client and web team to ensure final product meets all defined standards.
Track, maintain, analyze and provide current information on the operation’s business scorecard or key performance indicators (KPIs).
•Design, create, and automate weekly and monthly dashboards and performance indicators (KPIs) report at all levels, including executive summaries and detailed channel performance reports.
Perform ad hoc analysis of data for troubleshooting, diagnosis of issues, web and conversion performance, and for business planning purposes on a daily, weekly, and/or monthly basis.
Works with internal departments and external vendors to build the best possible content and SEO into the website for optimal customer experience.
•Develops, executes and evaluates integrated online communications strategies and tactics to effectively communicate to customers and other stakeholders about energy-related products, services or issues in the most efficient and cost-effective manner.
•Creates and implements integrated communication strategies and targeted tactics to positively position the company within the community and support the company’s brand and image to both external and internal audiences.
•Provides strategic online communication counsel to internal stakeholders, using all relevant communication tools (planning, research, tactic development and measurement).
Develop, organize and present detailed performance reports for both internal and external use. Researches and summarizes online news articles/coverage of company, proactively ensuring communication leadership is aware of all coverage about the company. Works collaboratively with others to share best practices, provide support and ensure an enterprise-wide perspective.
•Bachelor’s degree, preferably in communications, marketing or business administration, plus 3-5 or more years related job experience.
•At least 3 years of experience performing website maintenance and/or developing websites, or the equivalent combination of formal education, training, or experience.
•Minimum of two (2) years of experience using social media tools for blogging, micro-blogging (Twitter), online social interaction (Facebook), online media sharing (YouTube), social media monitoring, and Web site analytics.
•General proficiency in standard software applications:
•Working knowledge of Microsoft Office SharePoint Services (MOSS)
•Microsoft Office (in particular Outlook, Word, PowerPoint ,Excel, and Visio)
•Adobe Creative Suite 4 (or higher) (in particular: Photoshop, Flash, Dreamweaver, Acrobat)
•Web Traffic Reporting Tools (WebTrends and Google Analytics)
•Basic operating system functions: ability to map drives, ability to install applications, browser operation (Internet Explorer, Firefox, Safari, Chrome)
•Thorough understanding of all social media channels, tools, etiquette, best-practices, and metrics.
•Familiar with industry standard management tools and third-party services such as Jive, Cision, Radian6, Hootsuite, etc.
•Demonstrated superior writing and presentation skills.
•Demonstrated ability to handle a variety of complex communication projects simultaneously; on budget and on deadline.
•Demonstrated strategic thinking; ability to see the big picture and small details equally.
•General knowledge of the practices, procedures and principles of performance analysis (trending, root cause and gap analysis) benchmarking and audit compliance. Ability to analyze organizational data and problems, interpret and recommend alternative courses of action, and implement intervention strategies to attain performance targets.
•Ability to act with minimum direction to troubleshoot common technical issues related to Web maintenance tasks.
• Experience managing tagging including overall strategy and implementation. Prior experience with Google Tag Manager.
• Familiar with Google AdWords and Ensighten.
• Stay up-to-date on industry news and best practices.
• Experience in project management and vendor management from a project management perspective.
• Bachelor’s degree in Communications, Marketing, Computer Science, or New Media preferred.
This is an individual contributor position that woks under general supervision and frequently performs non-routine work. This position is expected to resolve most questions and problems through interaction with internal and/or external stakeholders, executives, directors, managers, and staff across the organization, and refers only the most complex issues to higher levels. On occasion, may mentor less experienced colleagues.
May require working extended hours and/or shift work to support business operations.
Requires participation in an Emergency Preparedness role to support storm and emergency activity.
Exelon is proud to be an equal opportunity employer and employees or applicants will receive consideration for employment without regard to: age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law.
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EEO is the Law Poster
Exelon believes in hiring men and women who've served in the military: they exemplify the leadership, teamwork, integrity, and commitment to excellence we need. Exelon attends military recruiting fairs with members of E-MAC (Exelon - Militaries Actively Connected), our employee resource group that supports veteran employees. We advertise in military publications, and partner with Transition Assistance Program (TAP) offices.
To learn more about where your skills in the military can be applied at Exelon, visit our military careers site.
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