Web Content Architect - Experience Design - Brighthouse Financial

  • Company: MetLife
  • Location: Charlotte, North Carolina
  • Posted: February 16, 2017
  • Reference ID: 44221-en_US

Job Location: United States : North Carolina : Charlotte  


In January 2016, MetLife announced a plan to pursue the separation of a substantial portion of its U.S. Retail segment. Once separated, the new business will be called Brighthouse Financial.

Brighthouse Financial will serve customers the way they want, need and deserve. It will focus on eliminating the complexity, confusion and cost that can get in the way of many Americans who are seeking financial security. We will bring products to the market that add value to our customers’ lives, and will be guided by a common set of values that focus on the customer and drive accountability.

Brighthouse Financial is seeking high-performing team members who are passionate about the company’s mission.  We are laser-focused on adding value to our customers and minimizing complexity in every decision and action. We are building high performing teams who set the bar high and hold each other accountable.


The Content Architect sits on the Brighthouse Financial Content Experience team, within the larger Experience Design team, which includes UX, development, and user research.  The Content Experience team works on projects for our major consumer-facing and financial advisor-facing platforms. We work closely with leadership, brand teams, sales, and product marketers as we create engaging, useful, and customer-focused content experiences for the next generation of financial services.  The content experience team encompasses content architecture, content marketing, analytics, and oversight of the Brighthouse Financial content library. You will be a key member of the newly expanded Content Experience team, fostering a culture of fun, creativity, and results for the next generation of financial services. As a part of our team, you’ll provide key content architecture deliverables that will impact all aspects of our platform’s content and user experience.

The ideal candidate is passionate and deeply committed to creating content architectures and content experiences that best serve the user – delivering the right content at the right time during a user’s journey.


We can offer you

  • The ability to challenge yourself and perfect your content marketing knowledge and skills.
  • The ability to be a part of a highly motivated, fun and passionate team.
  • The ability to define and reinvent the financial digital space.



  • Develop a content architecture practice that communicates a shared understanding of how content should be structured, managed, published, and iterated upon.
  • Design the content architecture, structural hierarchy, and taxonomy for all new content initiatives and investments that best fits user needs and aligns with brand and content strategy. Influence the creation of new content capabilities.
  • Solicit and manage new content projects throughout the planning, creation, release, and retirement of content across our major web properties.
  • Work as the conduit between content partners and the experience design team, guiding partners through the content and experience design process including education on content best practices, listening to content partners’ needs, and creating insightful content architecture recommendations.
  • Develop & maintain content project calendar, soliciting relevant content from content owners, working closely with content team through delivery of content assets and implementation.
  • Create content guidelines and best practices document to establish consistency across digital platforms for content structure, calls to action, navigation, copy length, title length, wayfinding, and button copy, including insuring that our content adheres to all ADA compliance requirements.
  • Educate our content partners on digital content voice & tone. Evangelize brand standards and enable partners to learn and create content within standards; help to translate industry content into digital & user centered content.
  • Create copy deck systems and templates to standardize content and content creation across the organization with an emphasis on brand and content strategy consistency. Co-create these copy decks with project owners, acting as the editor between content creator and experience design team.
  • Listen, learn, and champion the needs of our users through analytics, user research, and conversations with content partners.


  • 3+ years in a digital marketing, experience design, content marketing, or related field
  • Bachelor's degree in Marketing, Communications, Design or any other related field of expertise
  • Experience with content creation for web platforms
  • Understanding of web & mobile development process & systems, Agile development, prototyping, user experience design and visual design
  • Strong strategic planning and organizational skills
  • Experience with a content CMS, experience with Adobe AEM a plus
  • Experience with adobe sketch, adobe creative quite, vizio or related information architecture and design software
  • Strong verbal and written communication with the ability to effectively articulate and communicate vision, possibilities, and outcomes across all levels in the organization.
  • Strong conceptual thinking.
  • A high level of curiosity.
  • Open to change and continuous improvement.
  • Ability to contribute ideas and execute the ideas of others quickly and competently
  • Strong teamwork skills.
  • Strong understanding of User Centered Design Processes and Methodologies.
  • A capacity for constant learning from both success and failure.
  • Insurance or Financial Services industry experience including B2B and B2C.


    Americas Retail - Marketing





MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

MetLife maintains a drug-free workplace.

For immediate consideration, click the Apply Now button. You will be directed to complete an on-line profile. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.

Requisition #: 44221 

Share this Job