Worldwide Product Director, Marketing – Spine

  • Company: Johnson & Johnson
  • Location: Raynham, Massachusetts
  • Posted: March 01, 2017
  • Reference ID: 5668170109-en-us

DePuy Synthes Companies of Johnson & Johnson is searching for a key strategic Marketing role within its Spine Platform.  The Worldwide Product Director, Marketing – Spine will be based in Raynham, MA.
DePuy Synthes Companies of Johnson & Johnson is the largest, most innovative and comprehensive orthopaedic and neurological business in the world. DePuy Synthes Companies offer an unparalleled breadth and depth of products, services and programs in the areas of joint reconstruction, trauma, spine, sports medicine, neurological, craniomaxillofacial, power tools and biomaterials. Building on the legacy and strengths of two great companies, DePuy Synthes is more agile and better equipped to meet the needs of today's evolving health care environment. With a focus on activating insights to develop innovative, comprehensive solutions, we are inspired to advance patient care in greater ways than either company could accomplish on its own.
Reporting to the WW Group Product Director Spine, the WW Product Director, Marketing – Spine will join the Global Strategic Spine marketing team and be responsible for a new technology segment within the Spine Platform including but not limited to:
  • Developing growth opportunities & collaboration strategies for critical spinal procedures across product lines.
  • Assessing and quantifying opportunities to improve market share, product profitability and entry into new procedures/conditions/technologies.
  • Implementing product portfolio strategies and program prioritization, and driving program management and strategy.
  • Provide product development guidance, create product positioning/messaging, and develop pricing and other promotional strategies.
  • Extensive interaction with multi-disciplinary product development teams, NBD teams, and high-level surgeon advisory teams.  
  • Partnering with cross-functional teams (L&A, R&D, Sales, Finance, Operations, Quality, Clinical, Regulatory, Regional marketing teams and key customers) in identifying emerging, unmet surgical needs, evaluating options, creating financial models and providing direction for global growth opportunities to drive project progress and Spine segment growth.
  • Collaboration with Regional Sales & Marketing teams to develop, validate and execute product launches. 
  • Participate effectively as a team player with high quality standards, display knowledge and expertise of sound management practices.
  • Effectively develop, lead, and executes business plans to meet current and future needs.
  • Demonstrate effective planning and prioritization skills and establish self as an expert for product franchise and job responsibilities, and critically examine market dynamics to support strategic and tactical marketing plans with customer interaction.
  • Contributing and driving the overall short- and long-term Spine strategy, drive product development activities for the Spine segment, as well as ensure collaboration with US & OUS Regional marketing counterparts to support inventory needs, forecasting models, product positioning, & launch strategies. 
  • Develop sustainable relationships with Worldwide KOL’s, Sales, Cross-Functional, Marketing, and Regional leadership.

  • A minimum of a Bachelor's Degree is required, preferably in an Engineering/Biomedical Engineering, Marketing, Healthcare, or Technical business related discipline.
  • A minimum of four (4) years of experience managing medical device product lines including Marketing, Product Management, Product Marketing and/or Branding/Marketing with previous product launch experience is required; Prior orthopaedic experience is preferred.
  • A minimum of three (3) years in medical device strategic and/or upstream marketing is required.  
  • Experience working with healthcare professionals is required.
  • Start-up or entrepreneurial experience is preferred.
  • Must have demonstrated experience building strong partnerships between cross functional teams such as sales, marketing, clinical, R&D, operations, and/or other key functional stakeholders to deliver business objectives.
  • Strong communication and presentation skills as well as effective planning and prioritization skills are all requirements.
  • The ability to influence without authority, gain cross-functional support and drive business direction is required.
  • Demonstrated ability to work autonomously to deliver business results is required.
  • A minimum of 30% travel will be required for this position, domestic and international.

Primary Location
United States-Massachusetts-Raynham
Depuy Orthopaedics. Inc. (6029)
Job Function
Requisition ID

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